it-support

Franchise

Model

Interpreting contemporary Thainess in a new world of beauty and wellbeing​

HARNN’s range of fine Asian wellness products and experiences reach customers in stores, hotels and spas around the world.​

MARKET STUDY &
FINANCIAL ANALYSIS​

MARKET STUDY &
FINANCIAL ANALYSIS​

  • Site inspection & kick-off meeting.
  • Market and competitive analysis.
  • Overview of the local spa and wellness market.
  • Positioning strategy and target market.

CONCEPT&BRAND
DEVELOPMENT

CONCEPT&BRAND
DEVELOPMENT

  • Define guest journeys and unique selling points.
  • Service offering.
  • Uniform design (HARNN Heritage Spa and by HARNN only)​ Look and Feel recommendation.
  • Initial treatment menu including signature treatments.
  • Architecture program planning and adjacency diagram.

DESIGN & TECHNICAL
SERVICES

DESIGN & TECHNICAL
SERVICES

  • Define guest journeys and unique selling points.
  • Service offering.
  • Uniform design (HARNN Heritage Spa and by HARNN only)​ Look and Feel recommendation.
  • Initial treatment menu including signature treatments.
  • Architecture program planning and adjacency diagram.

PRE-OPENINNG

PRE-OPENINNG

  • Pre-opening critical path planning.
  • Pre-opening marketing support.
  • Spa personnel recommendation.
  • Equipment vendor specification.
  • Standard operating procedures.
  • Pre-opening training, set-up and stimulations.

MANAGEMENT

MANAGEMENT

  • On-going operational and retail management support.
  • Marketing support.
  • Refreshment trainings.
  • Annual operational audit and review.

MARKET STUDY &
FINANCIAL ANALYSIS​

MARKET STUDY &
FINANCIAL ANALYSIS​

  • Site inspection & kick-off meeting.
  • Market and competitive analysis.
  • Overview of the local spa and wellness market.
  • Positioning strategy and target market.

CONCEPT&BRAND
DEVELOPMENT

CONCEPT&BRAND
DEVELOPMENT

  • Define guest journeys and unique selling points.
  • Service offering.
  • Uniform design (HARNN Heritage Spa and by HARNN only)​ Look and Feel recommendation.
  • Initial treatment menu including signature treatments.
  • Architecture program planning and adjacency diagram.

DESIGN & TECHNICAL
SERVICES

DESIGN & TECHNICAL
SERVICES

  • Define guest journeys and unique selling points.
  • Service offering.
  • Uniform design (HARNN Heritage Spa and by HARNN only)​ Look and Feel recommendation.
  • Initial treatment menu including signature treatments.
  • Architecture program planning and adjacency diagram.

PRE-OPENINNG

PRE-OPENINNG

  • Pre-opening critical path planning.
  • Pre-opening marketing support.
  • Spa personnel recommendation.
  • Equipment vendor specification.
  • Standard operating procedures.
  • Pre-opening training, set-up and stimulations.

MANAGEMENT

MANAGEMENT

  • On-going operational and retail management support.
  • Marketing support.
  • Refreshment trainings.
  • Annual operational audit and review.

OTHER SUPPORTS

DESIGN SUPPORT : High- quality design concepts, visual displays and spa marketing collateral​

VISUAL MERCHANDISING : Aesthetically captivating retail displays designed to draw and engage customers 

MARKETING STRATEGY : Digital marketing, direct marketing, promotional packaging and product support

PR AND ADVERTISING : Press releases, media and influencer visits, advertising and award nominations

SELECTED CLIENTS